Hey there,
I'm Rustem 👋
I'm a design leader with over 15 years of experience who sometimes jumps into frontend and analytics.
I've designed software products from scratch and expanded existing products, solving real-life user problems in a variety of domains. These domains include energy/ecommerce market research tools, social networks, web3, education, travel, health, b2b/b2c platforms, AI, and more. And such a diverse experience has resulted in deeper understanding and thoughtful design within complex ecosystems.
In the last 15+ years I've worked with innovative startups like Premium Parking, Roadtrippers, UULA, SourceClear, Clubworx, Twiage and major companies like Williams-Sonoma, , Westwood Global Energy Group, Audi (rus), Amtrak, AirFrance, ScanCafe, .
Here are some projects I have worked on
- Premium ParkingRethinking checkout flow for add-ons in TextPay and CameraPayIncreased revenue up to 20%, added 5 integrations, increased loyal users up to 12%
![2021-2022. Apply the new brand and successful experiments from other products]()
- Premium ParkingShifting the responsibility from operators to the parking lots ownersResearch and conceptualize a new IA prioritized by user roles
- Premium ParkingPolishing the parking purchase funnel in Premium Parking mobile appsImproved conversion by +5.68%, and designed new onboarding, map screens, and design system for mobile apps. DAU increased by 2 times.
- Westwood Global Energy GroupDesigning a consistent experience across 5 productsReduced complaints related to confusion with the product up to 20%, shortered design and development time up to 30%
